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  • SaaS
  • B2B

Accelerating AroFlo's Growth with a Creative Meta Strategy

A creative, data-driven approach that delivered 310% growth in Meta leads while slashing acquisition costs across Meta and Google Ads.

AroFlo logo

+310%

Monthly Meta lead volume

-66%

Cost-per-lead on Meta

-78%

Google Ads cost-per-lead

The challenge

AroFlo, a leading cloud-based job management platform for trade businesses, had already scaled to over 2,500 customers across Australia and New Zealand. But their previous agency couldn't keep pace with their growth ambitions. They needed innovative strategies to stand out in a competitive market, drive more qualified leads through Meta, and expand into new growth territories — all while keeping acquisition costs under control.

Creative strategy

Competitor & persona insights

Built creative assets around what trade business owners actually care about — their pain points, not product features.

4-week testing framework

Continuously iterated creative and audience segments based on live performance data, refining ads and messaging weekly.

Attention-grabbing creative

Launched standout formats including a viral snail-vs-racecar video and bold emoji headlines that broke through the feed.

Omni-channel expansion

Extended AroFlo's footprint into Google Ads and Bing Ads for cohesive, cross-platform growth.

Website

AroFlo website — full page

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Performance results

  • Meta leads

    Growth in monthly free trials and demo bookings

    +310%

  • Meta CPL

    Decrease in cost per lead on Meta

    -66%

  • Google CPL

    Reduction in Google Ads cost per lead

    -78%

By combining bold, insight-led creative with a rigorous testing framework, AroFlo achieved record-breaking lead months — while simultaneously driving down the cost of acquiring each new customer by more than two-thirds.

Write Upright Digital — AroFlo