- Health
- SaaS
Prescribing Scale: How Updoc Rapidly Grew Its New Customer Base
A data-driven strategy that optimised paid media, refined targeting, and boosted platform revenue by 227% in 12 months.
+227%
Platform revenue growth in 12 months
+10%
Increase in return on ad spend
-36%
Reduction in cost-per-lead
The challenge
Updoc, an Australian telehealth platform providing on-demand medical certificates and consultations, was scaling fast but hitting a ceiling. They had outgrown their existing agency at exactly the moment they needed to push harder. With a rapidly evolving business and shifting customer needs, they required a partner who could move at their speed — experimenting quickly, finding new channels, and scaling paid investment by 20% month-on-month, profitably.
Strategy
From ROAS to real growth
Shifted focus from platform ROAS to business KPIs: new customer acquisition, LTV, and profitability.
Full-funnel demand strategy
Balanced demand capture (Google Search, Microsoft Ads) with demand generation (Meta, TikTok, YouTube) for immediate sales and long-term brand growth.
Seasonality-driven budgeting
Aligned spend with flu seasons and sick leave trends to capitalise on peak demand windows.
International expansion
Proven AU performance paved the way for confident expansion into the UK market.
Website
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Media performance
Revenue
Platform revenue growth in 12 months
+227%
ROAS
Increase in return on ad spend
+10%
Cost-per-lead
Reduction in cost-per-lead
-36%
By prioritising new customer acquisition over retargeting and aligning spend with seasonal demand peaks, Updoc unlocked a scalable growth engine that extended beyond Australia into new international markets.
Write Upright Digital — Updoc