- E-commerce
- Retail
From Zero to $1M: Building The Lad Collective from the Ground Up
A full go-to-market build — Shopify store, paid media, and creative strategy — that took a startup from pre-launch to $1M in annual revenue.
$1M+
Annual revenue achieved
$0
Revenue at engagement
1
Shopify store built from scratch
The challenge
When The Lad Collective arrived, they were starting from absolute zero. With a revolutionary product — bed sheets with straps — and a pre-order ready to launch, they had no digital infrastructure: no Shopify store, no email marketing, no social media, and no paid advertising. The founders had conviction in their product. The task was to build everything from scratch and find product-market fit fast.
Strategy
Full go-to-market build
End-to-end strategy across performance marketing channels, focusing on the highest-impact growth areas first.
Shopify store development
Conversion-focused Shopify from a template, tuned for purchase throughout the engagement.
Creative testing framework
Rapid testing of hooks and angles for the target audience, iterating on what worked.
Profitability-guided media
Business profitability metrics — not vanity metrics — guided paid media budgets and campaign decisions.
Website
Scroll inside the frame to explore the full page
Platform tactics
Meta Ads
Conversion-driven campaigns building top-of-funnel audience
From zero
Google Ads
Search & Shopping to capture high-intent traffic
From zero
Creative
Continuous iteration on messaging to improve engagement
+Revenue
Starting with no digital presence whatsoever, the entire e-commerce ecosystem was built from the ground up — and within the engagement period, The Lad Collective crossed $1M in annual revenue for the first time.
Write Upright Digital — The Lad Collective