- E-commerce
- Retail
From Belief to Business: Launching Dharm Ki Yatra from Zero
A complete digital launch — Shopify store, Meta Ads, and Google Ads — that took a spiritual products brand from no online presence to Rs. 1,00,000 in revenue within their first 3 months.
Rs. 1L+
Revenue in first 3 months
3.6x
Blended ROAS by Month 3
480+
Orders placed in 90 days
The challenge
Dharm Ki Yatra is a spiritual e-commerce brand dedicated to bringing authentic, energised products — Rudraksha beads, malas, spiritual bracelets, Tulsi malas, sacred stones, and Vastu items — to devotees across India. When they engaged Write Upright Digital, they had a strong product vision rooted in genuine spiritual purpose, but zero digital infrastructure: no website, no store, no ad accounts, and no revenue. The brief was to build everything from the ground up and generate profitable sales within weeks, not months.
Month-by-month progression
Month 1
Rs. 18,000 revenue
Store live. Accounts warmed. Initial campaigns testing creatives and audiences. First orders within Week 2.
Month 2
Rs. 34,000 revenue
Winning ad sets scaled. Google Shopping ramped up. Cost-per-order dropped 28% as targeting matured.
Month 3
Rs. 51,000 revenue
Full funnel optimised. Retargeting layered in. ROAS hit 3.6x blended. Revenue milestone crossed.
Website
Scroll inside the frame to explore the full page
Strategy
Shopify store — built to convert
Designed and launched a fully optimised Shopify store: category architecture, product pages, trust badges, lab-certificate callouts, and a checkout flow built for first-time spiritual buyers.
Dual-channel paid launch
Meta Ads and Google Ads launched simultaneously — Google captured high-intent search demand ("buy rudraksha online", "original mala"), while Meta seeded discovery among devotion and spirituality audiences.
Faith-first creative strategy
Ad creative led with authenticity signals: lab certifications, saint blessings, and purpose-led copy. In a trust-sensitive category, credibility was the primary conversion lever.
Audience segmentation by intent
Separate audience strategies for cold devotees, pilgrimage interest segments, and retargeting warm visitors. Budget concentrated on new customer acquisition from day one.
Channel performance
Meta Ads · CPM
CPM optimised through creative testing across devotee audiences
Rs. 38
Meta Ads · CPP
Cost per purchase on Meta by end of Month 3
Rs. 185
Google Shopping & Search
Cost per conversion
Rs. 142
Google · ROAS
ROAS on Google Ads (Month 3)
4.1x
Revenue
Month-on-month revenue growth, Month 1 to Month 3
+73% MoM
Orders
Total orders placed across 90-day launch window
480+
In a category where buyers need to trust before they purchase, Dharm Ki Yatra's growth came from pairing authentic, lab-certified spiritual products with performance marketing built around genuine audience understanding. Reaching Rs. 1,00,000 in just three months — starting from zero — demonstrates what a well-executed full-stack digital launch can achieve.
Write Upright Digital — Dharm Ki Yatra