Write Upright
  • Real estate
  • B2C

A Premium Digital Presence for Dubai's Rising Property Manager

A full website build and targeted Google Ads campaign that established SO Living Properties as a credible, high-end property management brand in Dubai — driving qualified landlord and tenant enquiries from day one.

SO Living Properties logo

4.2x

Return on Google Ads spend within first 90 days

68%

Of leads from users who had never heard of SO Living

AED 38

Average cost per qualified enquiry

The challenge

SO Living Properties — operating under Ginco Group with over 15 years of industry experience and a portfolio spanning 1,500 residential units and accommodations for nearly 10,000 individuals across Dubai — had the credentials but lacked the digital presence to match. In one of the world's most competitive real estate markets, a professional website and targeted paid search strategy were essential to attract high-net-worth landlords, developers, and quality tenants across prime locations including Business Bay, JVC, Arjan, and Majan. Write Upright Digital was brought in to build the digital foundation from scratch and launch a Google Ads campaign to generate immediate, qualified enquiries.

Engagement overview

  1. Phase 1

    Website design & build

    A full WordPress website — property listings, service pages, team profiles, testimonials, and multilingual-ready structure for the Dubai market.

  2. Phase 2

    Google Ads campaign

    Targeted Search around high-intent property management and rental keywords in Dubai — landlords seeking management services and tenants searching for quality furnished apartments.

Website

SO Living Properties website — full page

Scroll inside the frame to explore the full page

Website build

Premium brand design

Clean, luxury-aesthetic design positioning SO Living alongside Dubai's most reputable property managers — trust on first visit.

Property listings & search

Listings with filtering by type, location, and availability — Business Bay, JVC, Arjan, Majan, and more.

Service architecture

Dedicated pages — Property Management, Vacant Unit Management, Tenant Relations, Landlord Services, 24/7 Security — each capturing specific intent.

Lead capture & conversion

Contact forms, WhatsApp CTAs, click-to-call — optimised for landlord and tenant traffic.

Google Ads performance

  • Search targeting

    High-intent keywords — "property management Dubai", "apartments for rent JVC", "furnished apartments Business Bay"

    Search

  • CPL

    Cost per qualified landlord or tenant enquiry — below Dubai industry average

    AED 38

  • ROAS

    Return on ad spend within the first 90 days

    4.2x

  • CTR

    Search ads — above Dubai property benchmark of 3.2%

    5.8%

  • Non-branded traffic

    Share of leads from users new to the brand

    68%

  • Impression share

    Captured across target property management and rental keywords in Dubai

    41% IS

Keyword & audience strategy

Landlord acquisition

Property owners searching for management — "property management company Dubai", "property management fees Dubai", "best property managers JVC".

Tenant acquisition

Active renters — "furnished apartments Business Bay", "apartments for rent Arjan", "short term rental Dubai".

Location-specific campaigns

Dedicated ad groups per key location — Business Bay, JVC, Arjan, Majan — tailored ad copy per area.

Competitor conquesting

Users searching competing property management firms — SO Living positioned as premium, locally embedded at decision time.

Dubai's property market is one of the most competitive in the world — having the right digital presence isn't optional, it's the entry ticket. SO Living Properties had 15 years of proven expertise and a portfolio that speaks for itself. The website gave that credibility a home online, and the Google Ads campaign ensured the right landlords and tenants found them at exactly the moment they were looking.

Write Upright Digital — SO Living Properties